RALEIGH, N.C. — Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticized work in Iraq, renaming its family of two dozen businesses under the name Xe.
The parent company’s new name is given the U.S. pronunciation of the letter “z.” Blackwater Lodge & Training Centre — the subsidiary that conducts much of the company’s overseas operations and domestic training — has been renamed U.S. Training Centre Inc., the company said Friday.
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